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Marketing (MKT)
College of Business Administration
MKT 311 Consumer Behavior (3) Analysis of
consumer behavior and motivation; principles of learning, personality,
perception, and group influence, with emphasis upon mass communication
effects. Pre: BUS 312 or consent. (Crosslisted as PSY 385)
MKT 321 Marketing Research (3) Research aids to
marketing management; nature of the research process; planning research
including problems of sampling and measurement; experimental and
non-experimental methods and techniques; analysis of data. Pre: BUS 312
and DS 305, or consent.
MKT 331 Advertising and Promotion Management (3) In-depth
coverage of the major communication tools used in marketing such as
advertising, sales promotion, direct marketing, and public relations.
Pre: BUS 312 or consent.
MKT 332 Advertising Campaigns (3) Planning
and development of advertising campaigns, creative copy and media
strategies, creation and execution of broadcast and print advertisements
and advertising research. Pre: 331 or consent.
MKT 341 Retailing Management (3) Principles,
functions, and analysis of opportunities and problems in retailing:
location and layout; merchandise planning; buying and selling;
organizational forms and design; expense analysis and control;
coordination of store activities. Pre: BUS 312 or consent.
MKT 351 Professional Selling (3) Emphasis on
selling technique, social-psychological principles of persuasion, and
interpersonal communication. Lecture, discussion, and application of
relevant principles and techniques. CR/NC only. Pre: BUS 312 or consent.
MKT 361 Seminar in Marketing (3) Study and
discussion of significant topics and problems in the field of marketing.
May be repeated with change in topic. Pre: consent and usually senior
standing.
MKT 362 Internet Marketing (3) Examines use of
Internet in the marketing of goods and services; for example new product
development, marketing research, direct sales and marketing
communications on the World Wide Web. Real world projects provide
opportunities for application. Pre: BUS 311 and BUS 312; or consent.
MKT 363 Database Marketing (3) This course
focuses on the evolving fields of database marketing. Students learn
optimal ways of developing and using a customer database to design,
implement and evaluate direct, loyalty and other marketing programs. A-F
only. Pre: BUS 311 and MKT 321; or consent.
MKT 371 Marketing Management (3) Real world
decision-making simulation providing strategic experience in a group
setting. Pre: BUS 312 or consent.
MKT 381 Multinational Marketing (3) Principles
and topics related to international marketing, with emphasis on
strategic planning and applications. Pre: BUS 312 or consent.
MKT 391 Marketing Strategies (3) Decisionmaking
by the marketing executive; integration of all elements of the marketing
program based on actual business situations. Pre: 311, 321, and one
other marketing course above 311; or consent.
MKT 399 Directed Reading and Research (V) Reading
and research in a special area of major under direction of faculty
member(s). Project must include statement of objectives, outline of
activities planned, results expected, and how they are to be reported
and evaluated. Must be approved in advance by the department chair and
the faculty adviser.
MKT 410 Software Tools in Marketing (3) This
course focuses on computer software tools designed to help managers make
more informed marketing decisions. Through hands-on experience, students
learn software skills useful in marketing management, marketing
research, sales and advertising. A-F only. Pre: BUS 310 and BUS 312; or
consent.
MKT 411 (Alpha) Topics in Marketing (3) Selected
topics in marketing. (B) entrepreneurial marketing; (C) Asia market
analysis. Pre: BUS 312 or consent.
MKT 651 Advanced Marketing Management (3) A
case course in the application of advanced marketing methods. Pre: BUS
615 or consent.
MKT 652 Japanese Marketing Systems (3) Specialized
study of Japanese marketing systems, considers both global and domestic
marketing activities in the context of the Japanese economy. Pre: BUS
615 or consent.
MKT 653 International Marketing Management (3) Integrated
and comparative approach to international marketing management. Emphasis
on the development of a competitive strategy in a global environment.
Applications to both developing and industrialized markets. Pre: BUS 615
or consent.
MKT 654 Promotion Management and Strategy (3) Emphasis
on the major communication tools of advertising, personal selling, sales
promotion, and publicity used to motivate consumers to action; includes
relevant consumer behavior theory. Pre: BUS 615 or consent.
MKT 655 Marketing Research Methodology (3) Research
aids to marketing management: problem specification, hypothesis
formulation, sample design, questionnaire construction, data collection,
analysis, and policy recommendations. Pre: BUS 615 or consent.
MKT 656 Creativity in Marketing (3) Thought
processes that relate to creativity. Through a series of exercises,
students experience enriched creativity and enhanced communication
skills. Pre: BUS 615 or consent.
MKT 657 Services Marketing (3) Conceptual
understanding of distinctive aspects of services, services management,
and services research. Pre: BUS 615 or consent.
MKT 690 Advanced Seminar in Marketing (3) Significant
topics, problems in marketing. May be repeated with change in topic.
Pre: BUS 615 or consent.
For key to symbols and abbreviations, see the first
page of this section. |