MKT 311 Consumer Behavior (3) Analysis of consumer behavior and motivation; principles of learning, personality, perception, and group influence, with emphasis upon mass communication effects. Pre: BUS 312 or consent. (Cross-listed as PSY 385) DS
MKT 321 Marketing Research and Data Analytics (3) Use of marketing research and marketing management and data analytics to support marketing management. Topics include: the research process; survey design; sampling; measurement; primary data analysis; customer data analytics; and digital media analytics. Pre: BUS 310 and BUS 312, or consent. DS
MKT 331 Marketing Communications (3) In-depth coverage of the major communication tools used in marketing such as advertising, sales promotion, public relations and the internet. Emphasis on integrated marketing communications. Pre: BUS 312 or consent.
MKT 332 Integrated Communication Campaigns (3) Management of integrated marketing communications campaigns. Includes: conducting target market and competitor research, developing creative content and media strategies, production of communication materials and completion of major real world project. Pre: 331 and BUS 312.
MKT 341 Retailing Management (3) Principles, functions, and analysis of opportunities and problems in retailing: location and layout; merchandise planning; buying and selling; organizational forms and design; expense analysis and control; coordination of store activities. Pre: BUS 312 or consent.
MKT 351 Professional Selling (3) Emphasis on selling technique, social-psychological principles of persuasion, and interpersonal communication. Lecture, discussion, and application of relevant principles and techniques. A-F only. Pre: BUS 312 or consent.
MKT 352 Sales and Sales Management (3) Delves into selling and the sales management process. Through a variety of activities, students experience applying selling techniques, sales planning, recruiting and training salespeople, methods of motivating and compensating, territory management and sales team communications. Pre: BUS 312 or consent.
MKT 361 Seminar in Marketing (3) Study and discussion of significant topics and problems in the field of marketing. May be repeated four times with change in topic. Pre: consent and usually senior standing.
MKT 362 Digital Marketing (3) Provides comprehensive understanding of digital marketing’s growing role in new product development; marketing research; direct sales; and marketing communications. Students learn multiple digital tools for analysis of customer behavior. Real-world projects provide opportunities for application. Pre: BUS 311 and BUS 312, or consent.
MKT 363 Customer Relationship Management (3) Focuses on the evolving field of customer relationship management. Students learn how to manage marketing information and decision-making systems that maximize customer retention and build long-term relationships. A-F only. Pre: BUS 311, or consent.
MKT 372 Marketing for New Ventures (3) Examines role of marketing in the formation and launch of entrepreneurial ventures within and outside of ongoing businesses. Emphasis on new product development and low cost, high impact marketing activities. Pre: BUS 312 or consent.
MKT 381 International Marketing (3) Principles and topics related to international marketing, with emphasis on strategic planning and applications. Pre: BUS 312 or consent.
MKT 391 Marketing Strategies (3) Decision-making by the marketing executive; integration of all elements of the marketing program based on actual business situations. Pre: 311, 321; or consent.
MKT 399 Directed Reading and Research (V) Reading and research in a special area of major under direction of faculty member(s). Project must include statement of objectives, outline of activities planned, results expected, and how they are to be reported and evaluated. Must be approved in advance by the department chair and the faculty advisor. Repeatable unlimited times.
MKT 410 Software Tools in Marketing (3) Focuses on computer software tools designed to help managers make more informed marketing decisions. Through hands-on experience, students learn software skills useful in marketing management, marketing research, sales and advertising. A-F only. Pre: BUS 310 and BUS 312; or consent.
MKT 411B Imagination, Entrepreneurship and Business Problem-Solving (3) Application of creative process to problems encountered in venture creation/growth. Student problem-solving styles are characterized and implications drawn for generation of breakthrough ideas. Tools for facilitating creative solutions to marketing problems are investigated. Pre: junior standing and BUS 312; or consent.
MKT 651 Advanced Marketing Management (3) A case course in the application of advanced marketing methods. Pre: BUS 623 or consent.
MKT 652 Japanese Marketing Systems (3) Specialized study of Japanese marketing systems, considers both global and domestic marketing activities in the context of the Japanese economy. Pre: BUS 623 or consent.
MKT 653 International Marketing Management (3) Integrated and comparative approach to international marketing management. Emphasis on the development of a competitive strategy in a global environment. Applications to both developing and industrialized markets. Pre: BUS 623 or consent.
MKT 654 Strategic Brand Management and Marketing Communications (3) The study of brands and strategic brand management with emphasis on developing integrated advertising, sales promotion, public relations, and internet communication strategies that build brand equity. Includes relevant theory and real world applications. Pre: BUS 623 or consent.
MKT 655 Marketing Research Management (3) Examines use of marketing research/data analytics to support marketing management. Topics include: research process; survey design; sampling; measurement; primary data analysis; customer data analytics; digital media analytics. Real world project reinforce learning. Pre: BUS 621, BUS 623, or consent.
MKT 656 Creativity in Marketing (3) Thought processes that relate to creativity. Through a series of exercises, students experience enriched creativity and enhanced communication skills. Pre: BUS 623 or consent.
MKT 657 Services Marketing (3) Conceptual understanding of distinctive aspects of services, services management, and services research. Pre: BUS 623 or consent.
MKT 658 Digital Marketing Management (3) Examines digital marketing’s role in new product development; direct sales; marketing communications via the internet, social media, and mobile devices; and digital tools such as online tracking and analysis. Real activities provide opportunities for application. A-F only. Pre: BUS 623 or consent. (Fall only)
MKT 688 Patient Centered Communication Management in Health Care Organizations (3) Provides training on managing patient communications in general and shared decision making in particular. Increases ability to use tools available to improve patient-provider decision making quality and satisfaction. A-F only. Pre: BUS 623.
MKT 690 Advanced Seminar in Marketing (3) Significant topics, problems in marketing. Repeatable unlimited times. Pre: BUS 623 or consent.
MKT 701 International Marketing Theory (3) Focuses on the building blocks of theory, their use, and evolution within a marketing context. Explores marketing theories, theory construction, and the creation of marketing knowledge. A-F only. Pre: PhD student status in international management or consent.
MKT 702 International Cross-Cultural Consumer Behavior (3) Focuses on consumer behavior theory with a strong emphasis on cross-cultural research issues and methodology. Provides in-depth review of important published work in traditional and cross-cultural consumer behavior fields. A-F only. Pre: PhD student status in international management or consent.
MKT 703 International Marketing Strategy Doctoral Seminar (3) Focuses on theories of strategic marketing and planning. Explores the theoretical principles of marketing concepts, tools, and processes that can be used to help an organization develop a sustainable competitive advantage. A-F only. Pre: PhD student status in international management or consent.
MKT 704 Advanced Topics in International Marketing Seminar (3) Selected topics in any aspect of international marketing to increase exposure to the range of issues researchers commonly confront. A-F only. Pre: PhD student status in international management or consent.
MKT 799 Directed Research (V) Reading and research in an area of marketing under the direction of faculty member(s). A-F only. Pre: PhD student status in international management or consent.
Please note: This Catalog was prepared to provide information and does not constitute a contract. The University reserves the right to change or delete, supplement or otherwise amend at any time and without prior notice the information, requirements and policies contained in this Catalog.
|Catalog Coordinator, Manoa Catalog Office, 2600 Campus Road, QLC 102, Honolulu, HI 96822 :: Web Design by Christine Galiza, Modified by Michelle Saoit ::|