skip to Main Content
Home About UH Academic Calendar Courses Undergraduate Education Graduate Education Degrees, Minors, & Certificates Colleges, Schools, & Academic Units


General Information


Undergraduate Programs

Graduate Programs

Special Professional Programs

International Study

Student Organizations

Honors and Awards


Financial Economics and Institutions

Information Technology Management

Management and Industrial Relations



epartment of Marketing
BusAd C-303
2404 Maile Way
Honolulu, HI 96822
Tel: (808) 956-6692
Fax: (808) 956-9886


*Graduate Faculty

*D. L. Alden, PhD— health care decision making, brand communications, cross-cultural psychology
L. B. Cheatham, PhD—consumer psychology, advocacy, and well-being, marketing research
*Q. Chen, PhD—social technology, innovation, marketing strategy, knowledge management
*N. Hartmann, PhD—personal selling, sales management, retail management
M. Hu, PhD—luxury marketing, international marketing, consumer behavior research
*A. P. Palia, DBA—strategic market planning, positioning, marketing decision support systems
*N. E. Synodinos, PhD—consumer behavior, marketing research
*S. L. Vargo, PhD—marketing theory, service-encounter evaluation, buyer-seller relationships, brand evaluation and extension
*J. R. Wills Jr., DBA—international marketing, technology marketing, marketing strategy
Y. Zheng, PhD—judgement and decision making, consumer welfare, marketing strategy

Degrees Offered: BBA in marketing

The Academic Program

Marketing (MKT) involves studying the ways that organiza-tions create and maintain mutually satisfying exchanges between themselves and their customers. Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, distribution, communications, and price.

Marketing offers courses in marketing research, marketing strategies, consumer behavior, personal selling, internet marketing, advertising and promotion, entrepreneurial marketing, retailing, and multinational operations. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers. These careers include advertising account executive, marketing manager, sales manager, and marketing research manager.

Undergraduate Study

BBA in Marketing


  • MKT 311, 321, and 391
  • Two elective courses from MKT 331, 332, 341, 351, 352, 361, 362, 363, 372, 381, 410, 411B

For information on a Bachelor Degree Program Sheet, go to

MKT Courses