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Marketingepartment of Marketing Faculty*Graduate Faculty *D. L. Alden, PhD— health care decision making, brand communications, cross-cultural psychology Degrees Offered: BBA in marketing The Academic ProgramMarketing (MKT) involves studying the ways that organiza-tions create and maintain mutually satisfying exchanges between themselves and their customers. Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, distribution, communications, and price. Marketing offers courses in marketing research, marketing strategies, consumer behavior, personal selling, internet marketing, advertising and promotion, entrepreneurial marketing, retailing, and multinational operations. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers. These careers include advertising account executive, marketing manager, sales manager, and marketing research manager. Undergraduate StudyBBA in MarketingRequirements
For information on a Bachelor Degree Program Sheet, go to www.manoa.hawaii.edu/ovcaa/programsheets/. MKT Courses
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