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Asia-Pacific Economic Cooperation Studies Center

Asia-Pacific Financial Markets Research Center

The Center for International Business Education and Research

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Family Business Center of Hawaii

Pacific Asian Center for Entrepreneurship and E-Business

Pacific Asian Management Institute

Pacific-Basin Finance Journal

Pacific Research Institute for Information Systems and Management


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Marketing

Marketing

Department of Marketing
BusAd C-303
2404 Maile Way
Honolulu, HI 96822
Tel: (808) 956-6692
Fax: (808) 956-9886
E-mail: mktg@hawaii.edu
Web: mkt.shidler.hawaii.edu/

Faculty

*Graduate Faculty

*D. L. Alden, PhD— marketing communications, healthcare marketing, cross-cultural consumer behavior
*Q. Chen, PhD—e-commerce, online consumer behavior, consumer well-being
R. Garrity, MS—principles of marketing, global sales management, cross-cultural consumer behavior
N. Hartmann, PhD—principles of marketing, sales management
*E. M. Okada, PhD—marketing strategy, consumer decision making, new ventures marketing
*A. P. Palia, DBA—international business
*N. E. Synodinos, PhD—consumer behavior, marketing research
*S. L. Vargo, PhD—marketing theory, service-encounter evaluation, buyer-seller relationships, brand evaluation and extension
*J. R. Wills Jr., DBA—international marketing, technology marketing, marketing strategy
*X. Zhao, PhD—advertising and society, consumer culture and materialism, globalization and marketing issues in China, cross-cultural research and international marketing

Degrees Offered: BBA in marketing

The Academic Program

Marketing (MKT) involves studying the ways that organiza-tions create and maintain mutually satisfying exchanges between themselves and their customers. Marketing course work helps students learn how to effectively and efficiently manage components of the marketing mix: product, distribution, communications, and price.

Marketing offers courses in marketing research, marketing strategies, consumer behavior, personal selling, internet marketing, advertising and promotion, entrepreneurial marketing, retailing, and multinational operations. After completing the marketing major, the student should possess knowledge that is applicable to a wide range of professional careers. These careers include advertising account executive, marketing manager, sales manager, and marketing research manager.

Undergraduate Study

BBA in Marketing

Requirements

  • MKT 311, 321, and 391
  • Two elective courses from MKT 331, 332, 341, 351, 352, 361, 362, 363, 372, 381, 410, 411

For information on a Bachelor Degree Program Sheet, go to www.manoa.hawaii.edu/ovcaa/programsheets/.

MKT Courses